A logo is the most important thing for any startup company. A startup logo represents what the company stands for, the vibes you want to give off, the crowd you want to attract and much more. The importance of a perfect logo cannot be described in words.

A logo is the visual identity of a company. Companies change their logos throughout a course of time to express their trust and dependability. While we respect the drudgery these startup companies went through to create their brand logo, we thought they could use some change. SutraHR redesigned these 9 unicorn Indian startup logos to form something we think is utter perfection.

1. Paytm

paytm startup logo redesigned
Paytm desperately needed an adorable new logo without the robotic font and colors. Here’s SutraHR’s  version of the startup logo, easy on the eyes, efficient, and clean just like the app!

2. Ola

ola startup logo redesigned
Eliminating the disjointed element, SutraHR merged the Ola logo element together to form a wheel-like version of the brand name and the sharp ‘L’ to represent the edge Ola has over their competition.

3. MakeMyTrip

makemytrip startup logo redesigned
SutraHR used the curvy font for this company logo design to represent the youthful and easy-going nature of travelers along with the sun element to enhance the pleasantness & fun quotient needed while planning a trip.

4. BookMyShow

bookmyshow startup logo redesigned
To give startup brand a sense of authenticity, we changed its font for a more casual look. SutraHR switched the element to eyes with respect to BookMyShow helping to make watching shows and plays convenient.


naukri startup logo redesigned
Aiming for professionalism, the tie being the main element of this logo design, symbolises both the employer as well as the job seekers.

6. OYO

oyo rooms Indian startup logos redesigned
Taking the focus away from the complex hot air balloon-like element in this startup logo and towards the name of the company, SutraHR infused the two for a subtle hint towards the location-based icon representing OYO rooms.

7. Goibibo

goibibo startup logo redesigned
A fresh look for a startup brand that makes travel hassle-free with a thicker and rounder font to represent authority and trust. The new font also provides a sharper focus and clarity with their offerings.

8. Quikr

quikr startup logo redesigned
With a more simplified font, this logo design represents the bare minimum effort required to transact on Quikr.

9. Snapdeal

snapdeal startup logo redesigned
This startup logo represents a perfect shot beautifully captured with ease just like the opportunity to capture amazing deals on Snapdeal with the click of a finger.

SutraHR, the company that redesigned logos in a unique style for the 9 Unicorn Indian Startups, published this post initially. The original article was published here.

Team THS

Team THS

Team THS at The Hacker Street
The Hacker Street is an online media publishing platform working with the early stage Indian startups and visionary entrepreneurs. With a mission to help and nurture the startup ecosystem in India.
Team THS