Imagine placing an advertisement in the papers and tracking how many people saw it, how many shared it and the demographics of the eyeballs in segments! Influencer Marketing is the newest sector in digital marketing which makes this dream come true.
We, at ThinkQuisitive, facilitate influencer marketing by bringing brands closer to social media influencers.
India is a country deeply rooted in the word of mouth culture. Hear-say is the crux of connoisseur marketing wherein, an influencer encourages its fan following and readership to take to the products that he or she endorses. At ThinkQuisitive, we place this connoisseur in the limelight and partner up with interested brands who would like to create a buzz about their brand on various social media platforms.
Connoisseur Marketing creates a ripple effect in getting word out there for brands who choose to associate. Bloggers, Twitteratis, Instagrammers and Vloggers post and publish about the products and by sharing their experiences they influence their large group of followers, readers and subscribers.
A goodie-box of your picture perfect products reaches a super popular Instagrammer. She shares it with the right hashtags and voila! Your orders begin to pour in!
Restaurants who launch new or special menus often take to our services so a blogger (sometimes bloggers) can help them get the word around about their newest offering. The comments, shares and likes that come up on the post are a quantifiable representation of the drools and cravings that ensue and most often, these convert into footfall at the mentioned restaurant and therefore, revenue driven by popularity.
The scope of influencer marketing is vast – its not bound by geographies nor is it restricted to fit a certain category of products. If you enjoy a niche fan following on any social media platform, your genre could range from theatre to food, fashion to automobiles and technology to comic content. And the good news is that there are brands out there who can use various genres at the same time and get the various audience to converge at their physical or online location.
Our team at ThinkQuisitive has hosted several campaigns for various brands from diverse industries so far and we plan to touch upon a wider audience in the months to come.
Indian Bow Tie Company partnered with us for a campaign and our star blogger Anupriya featured them on her blog with a super creative look (post link) that highlighted the bow ties in a different light. We also co-host blogger meetups and the most recent one conducted in association with Vedic Village Resorts in Kolkata is still reaping results in terms of posts across Facebook and premium blogs. Our food connoisseur Rajdeep just featured photos from the meetup and engaged close to 100 people within a day of the post going live (link).
The potential of influencer marketing is immense and can lead to generation of intense activity on social media. This activity will in turn direct traffic in such a way so as to reflect a measurable impact on driving revenue, footfall and to the brand name associated with each campaign.
If you’re a social media influencer, join us on ThinkQuisitive and if you’re looking at taking your brand into this domain, ping us on [email protected].
—————————————————————————————————————————————————————-The views, opinions and positions expressed within this guest post are those of the author alone and do not represent those of Third Party Formations Limited T/A The Hacker Street Media. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.
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